ʻO ke ʻano o ka hana kanaka i ka ʻoihana holoholona i lilo i mea hoʻokele kumu o ka ulu

I nā makahiki he ʻumi i hala iho nei, ua hoʻololi nui ʻia ka ʻoihana holoholona, ​​​​e ulu ana i kahi mākeke multi-faceted i ʻoi aku ma mua o ka mālama holoholona.I kēia lā, ʻaʻole wale ka ʻoihana i nā huahana kuʻuna e like me ka meaʻai a me nā mea pāʻani akā e hōʻike pū ana hoʻi i nā ʻano nohona ākea a me nā moʻomeheu leʻaleʻa o nā mea nona nā holoholona.ʻO ka nānā ʻana o ka mea kūʻai aku i nā holoholona a me ke ʻano o ke kanaka i lilo i kumu kumu o ka ulu ʻana o ka mākeke holoholona, ​​​​e hoʻoulu i ka hana hou a me ka hoʻomohala ʻana i ka ʻoihana.

Ma kēia ʻatikala, YZ Insights into the Global Pet Industry e hoʻohui i nā ʻike kūpono e wehewehe i nā ʻano nui o ka ʻoihana holoholona no 2024, ma ke ʻano o ka mākeke a me ka hoʻoikaika ʻana o ka ʻoihana, e kōkua i nā ʻoihana holoholona a me nā hōʻailona e ʻike i nā manawa hoʻonui ʻoihana i ka makahiki e hiki mai ana. .

01

Hiki i ka Makeke

I nā makahiki he 25 i hala iho nei, ua hoʻonui ʻia ka ʻoihana holoholona e 450%, a ke hele nei ka ʻoihana a me kāna mau ʻano i nā loli nui, me ka ulu mau ʻana i manaʻo ʻia ma ka mākeke.Hōʻike ka ʻikepili noiʻi i kēia mau makahiki 25, ʻike wale ka ʻoihana holoholona i kekahi mau makahiki o ka ulu ʻole.Hōʻike kēia i ka ʻoihana holoholona kekahi o nā ʻoihana paʻa loa e pili ana i ka ulu ʻana i ka wā.

Ma kahi ʻatikala ma mua, ua hōʻike mākou i kahi hōʻike noiʻi i hoʻokuʻu ʻia e Bloomberg Intelligence i Malaki o ka makahiki i hala, e wānana ana e ulu ka mākeke puaʻa honua mai ka $ 320 biliona a hiki i $ 500 biliona e 2030, ma muli o ka hoʻonui nui ʻana o nā holoholona a me ka ke ulu nei ka makemake no ka mālama holoholona kiʻekiʻe.

02

ʻOihana ʻenehana

Hoʻonui a me ka Premiumization

Me ka hoʻonui nui ʻana o ka poʻe nona nā holoholona i ke olakino a me ka pono o nā holoholona, ​​​​ke piʻi nei kā lākou koi no ka maikaʻi a me ka palekana o ka mālama holoholona a me nā huahana.ʻO ka hopena, ke hoʻomaikaʻi nei ka ʻai holoholona, ​​​​a ke neʻe mālie nei nā huahana a me nā lawelawe i kahi ala kiʻekiʻe a kiʻekiʻe.

Wahi a ka ʻikepili noiʻi mai Grand View Research, ke manaʻo ʻia nei ka waiwai o ka mākeke holoholona momona honua e hōʻea i $ 5.7 biliona ma 2020. ʻO ka hui ʻana o ka makahiki ulu ulu (CAGR) mai 2021 a 2028 ke manaʻo ʻia e hiki i 8.6%.Hōʻike kēia ʻano i ka ulu ʻana o ka noi no nā meaʻai kiʻekiʻe, nā meaʻai, a me nā huahana olakino paʻakikī a maikaʻi hoʻi no nā holoholona.

Kūikawā

Ke lilo nei kekahi mau lawelawe puaʻa kūikawā i mea nui ma ka mākeke, e like me ka ʻinikua holoholona.Ke piʻi nui nei ka nui o ka poʻe e koho ana e kūʻai i ka ʻinikua puaʻa e mālama ai i nā koina holoholona holoholona, ​​​​a ke manaʻo nei e hoʻomau kēia ʻano piʻi.Hōʻike ka hōʻike ʻo North American Pet Health Insurance Association (NAPHIA) i ka mākeke ʻinikua holoholona ma ʻAmelika Hui Pū ʻIa a me Kanada ma mua o $ 3.5 biliona ma 2022, me ka ulu ʻana o ka makahiki he 23.5%.

ʻO ka Digitization a me ka Naʻauao

ʻO ka hoʻohui ʻana i ka ʻenehana i loko o ka mālama holoholona kekahi o nā ʻano hou loa o ka ʻoihana.ʻO ka mālama holoholona holoholona a me nā huahana i lawe mai i nā manawa ʻoihana hou a me nā hiʻohiʻona kūʻai.Hiki i nā brands ke hoʻomaopopo maikaʻi i ka pono o ka mea kūʻai aku ma o ka hōʻiliʻili ʻana a me ka nānā ʻana i ka ʻikepili i hana ʻia e nā polokalamu akamai, a laila e hāʻawi ana i nā huahana a me nā lawelawe.I ka manawa like, hiki i nā huahana akamai ke lilo i mau kahua koʻikoʻi no ka launa pū ʻana o ka brand-consumer, hoʻonui i ka ʻike brand a me ka inoa.

Ka neʻe ʻana

Me ka hoʻolaha nui ʻana o ka pūnaewele kelepona a me ka hoʻohana nui ʻana i nā polokalamu kelepona, ʻike ʻia ke ʻano o ka mobileization i ka ʻoihana holoholona.Hāʻawi ke ʻano mobileization i nā manawa ʻoihana hou a me nā ala kūʻai aku no ka mālama holoholona a me ka mākeke huahana a hoʻomaikaʻi i ka ʻoluʻolu o nā mea kūʻai aku i nā lawelawe a me nā huahana.